It’s simple: responsible streetwear for all genders—designed for movement and the freedom to play.

Each piece is a unique one-of-a-kind creation. The Wildrootz collection is built on WR classics meant to be worn and loved for years. Every style goes beyond traditional fashion seasons and trends—once introduced, it will always remain part of the WR collection.

Wearing WR Denim means choosing ethical consumerism and environmentally conscious fashion with an awareness of who made your clothes. Fair and ethical production practices are integrated into every piece of WILDROOTZ denim.

The WR expression is a culmination of designer Maiken Linderoth’s personal experiences and aesthetic preferences. Her inspirations include the 90s street style and culture of her youth and 1960s expedition and workwear from her parents’ generation. These combine in durable garments made from natural materials, with modern street-ready style and nostalgic touches like knee and elbow patches.